|Desert Companion May 2013 Quest Issue|
Fast forward to the fall of 2012. I googled "how to write a press release". I found a simple article on how to write one so that it looked professional. I never realized what a setback it was using my email ambush tactic when it came to reaching out to the press and other media outlets. This past fall writing a simple press release proved valuable in that it got responses that I wouldn't have expected. I made it a hobby in my spare time to look at the mastheads of magazines and find out who the editor was. Then I would blast off a cover letter and the press release. Also, I made it a habit to keep track of photographers, journalists, radio stations, magazines, newspapers, etc that have worked with me in the past. I have been surprised how many of them are still willing to work with me later on or have referred me to another media outlet I wasn't aware of. For example I remembered the Desert Companion from an article John Wallin wrote for the magazine back in 2010. I was elated when the editor of the magazine responded to my press release saying that he would like to include an article about the BLC to Bering Sea Trip in his Quest issue! On top of that he asked me if I knew of any journalists that might want to write the story. I immediately contacted Joe and found out later it was a paid article, so I was happy to get a chance to butter his bread. A week before the article went to press Andrew Kiraly (editor of the Desert Companion) followed up with me mentioning he would like me to work with local photographer Tom Zikas for additional photos to accompany the article. Tom has a diverse client list including the US Olympic Ski & Snowboard Team.
You may check out the article on line in digital format here:
To The River To The Sea
I have also thrown up photos below of the article so you may read it here by expanding the photo. Thanks again to Andrew Kiraly, Joe Bousquin and Tom Zikas for helping this be the best article I have ever had the pleasure of being involved in.
"Adam Bradley took the idea of a quest and ran with it - and pedaled and paddled with it too. This extreme outdoorsman literally traveled from his doorstep in Reno to the shores of the Bering Sea in a 5,000 mile trip by foot, bike, and canoe. In this case, Bradley's quest was multifaceted: He didn't do it just to see if he could do it ( an admirable impulse all its own), but also to catch a longing glimpse of wilderness and human communities that are facing grave unprecedented impacts from global climate change. The sights, sounds and in some cases, tastes ( oh, you'll see what I mean) of his quest make for a gripping read. "